Forging a new story

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Batchig is the physical manifestation of a whisper.

In Armenian, Batchig literally means “kiss.” For designer Liza Sert, it is more than a wordit, is a ritual. It is the breath of intimacy shared between family, the warmth of a mother’s voice, and the magnetic pull of a lover’s gaze. These words of endearment are art for the ears; we have simply reimagined them as art for the skin.